JAMIE CONNORS’S hairline started betraying him in his mid-20s. Though the Brooklyn video editor, now 36, had flirted with the idea of getting a hair transplant, his follicle fallout never seemed bad enough to warrant such measures. And, besides, how could he take enough time off work to recover away from colleagues’ prying eyes?

That all changed during the pandemic. In early 2021, a photo of Mr. Connors made him realize his scalp situation was getting dire. And with no socializing on the books and WFH in full force, he could recuperate covertly on his sofa without wasting sick days. He booked a consultation with Dr. Benjamin Paul, a Manhattan hair surgeon, who recommended Follicular unit extraction (FUE), a procedure that involves harvesting individual follicles from the back of the head and painstakingly replanting them in the front or the crown. It takes between four and eight hours and costs $11,000-15,000. “I figured I am going to do this right,” said Mr. Connors, who got his new hair several weeks after his initial consultation.